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What does Pavel Anzenbacher think of contaminants in water? A) Spotting theft is more meaningful than telling coffee apart. B) Each of them corresponds to a unique molecule "fingerprint". C) They are hard to detect without using the electronic noses. D) They are among the most serious threats to our environment.

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His business was very successful, but it was______(以他家庭生活为代价).
A.Study for some profession.

B.Attend a medical school.

C.Stay in business.

D.Sell his shop.

It can be concluded from the passage that______.

A.the NYMEX will fail in Ireland as many precedents have shown.

B.the market environment for both the NYMEX and the IPE is getting better.

C.It's very unlikely that the NYMEX and the IPE could combine their businesses.

D.The NYMEX and the IPE will find a way to cooperate with each other.

It can be inferred that Mitsuo Setoyama __________

A. thinks it necessary to stick to liberal reforms

B. advocates conservative ideas on social reforms

C. is not satisfied with the present education ideals

D. regards the respect for parent s as the core of education

听力原文: Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message, such as, the press, the cinema and commercial radio, television and so on. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask who pay for the cost of advertisement, the producer or the customer? Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that business would not pay large sums for advertisement if they were not convinced of its value to them.

(30)

A.Arousing interest.

B.Cheating customers.

C.Increasing cost.

D.Pushing the sale.

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